Strong
Future
International
SFI Team Leader
AI and the Real Relationship
"We talk a lot about Personalization. But it occurs in both directions. I am speaking to a person. I am not placing an ad. And it is a person speaking to them, me. It is a one to one relationship, not a client-customer connection."
~ George McBride, SFI Top 100 Seller.
I read an Article
Today from Forbes Magazine, It was, "The Top 10 Biggest Business
Trends"
Concerned with a possible economic downturn companies are careful about making risky investments in the future. But there are a number of technological and societal trends that are simply too big to ignore or put off until better days.
I am not addressing all ten, just a couple. Though the article is written more for a big business these insights are important for us (Affiliate Marketers) as well.
The first was "Generative AI Everywhere" and yes it is here and here to stay. Get to know how to use it. But interestingly the next few were all very human.
"Soft Skills And The Human Touch"
This will be vital since so much of communication will become AI related, people will be very responsive to Real People. But convincing others you're real will take Real Skills.
"Skill Solutions"
Thus this next one on the development of Human Skills. People will be hired based on their skills in a role rather than educational skill sets. Their ability to engage and complete a task. It may be, close a sale, it may be manage a department. MBA type skills will be lower but human engagement skills higher.
And that brings us to "Personalization-at-Scale"
Everything from communication to product development. Segmenting your audience and speaking to their expressed interests.
Developing solutions specifically for your prospect.
Products designed on a one to one basis for demand. For example, L’Oréal has developed personalized cosmetics to match customers' skin types.
Personalization leads to offering customized solutions to build stronger relationships with customers.
Email Marketing is still king because of this one to one relationship. No more does one size fit all. Effective email marketing allows for segmentation of my audience and I can be personal "at Scale" using a solid Email Marketing Platform.
The biggest mistake many of us make is writing "Ad Copy" and sending it out to our Email List. We need to be sending Email, personalized Email, letters not ads. Talk to your prospect through your emails, do not sell them.
Concerned with a possible economic downturn companies are careful about making risky investments in the future. But there are a number of technological and societal trends that are simply too big to ignore or put off until better days.
I am not addressing all ten, just a couple. Though the article is written more for a big business these insights are important for us (Affiliate Marketers) as well.
The first was "Generative AI Everywhere" and yes it is here and here to stay. Get to know how to use it. But interestingly the next few were all very human.
"Soft Skills And The Human Touch"
This will be vital since so much of communication will become AI related, people will be very responsive to Real People. But convincing others you're real will take Real Skills.
"Skill Solutions"
Thus this next one on the development of Human Skills. People will be hired based on their skills in a role rather than educational skill sets. Their ability to engage and complete a task. It may be, close a sale, it may be manage a department. MBA type skills will be lower but human engagement skills higher.
And that brings us to "Personalization-at-Scale"
Everything from communication to product development. Segmenting your audience and speaking to their expressed interests.
Developing solutions specifically for your prospect.
Products designed on a one to one basis for demand. For example, L’Oréal has developed personalized cosmetics to match customers' skin types.
Personalization leads to offering customized solutions to build stronger relationships with customers.
Email Marketing is still king because of this one to one relationship. No more does one size fit all. Effective email marketing allows for segmentation of my audience and I can be personal "at Scale" using a solid Email Marketing Platform.
The biggest mistake many of us make is writing "Ad Copy" and sending it out to our Email List. We need to be sending Email, personalized Email, letters not ads. Talk to your prospect through your emails, do not sell them.
Free Report:
4 Steps to Cash Flow
Learn more about Building your Own List. How Email Marketing can increase your profits.
4 Steps to Cash Flow
Learn more about Building your Own List. How Email Marketing can increase your profits.
Email
Marketing for Affiliate Marketers
by TrafficWave.net
by TrafficWave.net
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The
Challenge
In 30 minutes or Less you could be building your List. I will email you simple step by step instructions.
Start Building Now
Free Resources:
4 Steps to Cash Flow
Marketing Using FB Live
7 Day Email Marketing Class
Affiliate Marketers
Need products to promote to your list?
Strong Future International
Real Products
Games
Auctions
:
In 30 minutes or Less you could be building your List. I will email you simple step by step instructions.
Start Building Now
Free Resources:
4 Steps to Cash Flow
Marketing Using FB Live
7 Day Email Marketing Class
Affiliate Marketers
Need products to promote to your list?
Strong Future International
Real Products
Games
Auctions
: