Affiliate Marketing Online
George  McBride

Rule #4 Consistent Action Beats
Talent and Hard Work

Climbing the Steps to Success Depends More on Consistency than on Talent or Hard Work

Look at that guy on the right. I bet he works hard, maybe even harder than the one on the left. But he is always starting over.

It is like pushing a Giant Rock up a hill. Stoppping for a while,Start - Stop - Start - Stop - Start - Stop - Start - Stop - the rock rolls to the bottom, and then starting again.

What makes the work even harder is the lack of progress, the lack of reward.

Consistency is the Key. In Rule # 3 I stated that you have to Master Yourself to get yourself to do the work, even when you don't feel like working. This Rule # 4 reinforces why that is critical.

People like to talk about "overnight success stories" but those are actually never what they seem. Even those who seem to hit it big, were doing the work day in and day out for years to get ready for that moment.

It is better to take small steps everyday. I would rather you worked for 1 hour each day, than all day on Saturday and Sunday every week.

Most importantly, you would be more successful and profitable with the daily consistent work than working hard one day a week.

Consistency is more important than talent, because talent is only valuable if applied with consistent effort. Wasted talent is very common because it has no value unless you practice and put it to work on a consistent basis.

Those who succeed in online marketing are the ones who just keep doing the most important tasks each day, for the long-term.

1. If you DON'T HAVE a list of at least 1,000 subscribers, then make sure you are adding 4 or 5 new subscribers each day. That takes about an hour per day of time.

2. If you DO HAVE a list of at least 1,000 subscribers, then make sure that you are emailing them MOST DAYS. Focus on sharing content that is at least 80% value for the subscriber. Don't promote things for sale more than 20% of the time.

No one is successful with every day, but the more days you hit your goal, the faster you will accomplish your dreams.

I am happy with that level of consistent action on the goal of building my email list. No one is perfect, but I try to never miss twice. If I missed today then it is twice as important that I don't also miss tomorrow.

However, since I already have a large list, the most important thing I do each day is to send an email to my subscribers.

I rarely miss a day of sending emails to my list. 

This rule of consistency applies to almost every aspect of life.

• If you are trying to eat more healthy, then more days consistently on your diet is better.
• If you are trying to get in better shape, then more days consistently doing your workouts is better.
• If you are trying to build an audience on social media, then more days consistently posting new content is better.

The true value of consistency is not seen until you reach the long-term. That is why you have to fight the short term benefit you get from cheating and do it right.

You might prefer to watch a movie rather than promoting to build your list today. It won't matter in the long-term whether you watch the movie. It will matter in the long-term if you keep cheating on your goals.

Determine the most important activity that you need to accomplish each day to accomplish your goal.

Hint ... it is building your email list!

Make that task a priority to get something done each day and track on the calendar your Win Streak. The more days you are successful in a row, the more likely you are going to be successful again tomorrow.