Keep It Simple
Clean Up Your Mess

Often our email campaigns or our funnels get tangled and confused. You've seen it in other's work, right?

We want to Join, or buy or participate, or learn and we try to join but cannot.

I have joined international groups who when signing up auto fills your location and the only option is US states. I can type in Chiang Mai Thailand, but my state is NY.

I am on 1 email list that automatically resends a message if you do not open their first message in 12 hours. That 12 hour stretch I am always asleep. So I always get every message twice... Pain in the butt.

To help people is hard sometimes. I really do not want to spam, or annoy or frustrate people. So work at keeping it clear and simple.

I learned to put my self in the place of my subscriber:

Whenever I create a new email list or landing page, I am the first subscriber to use it.
Whenever I sell a new product or create a new sales page, I am the first customer to buy it.
Whenever I create a new community, I am the first to join it.

I make myself a subscriber or student and make sure it’s a smooth ride to where I want people to go. If there are any problems at any moment during the process, I want to know about it first and fix it ahead of time.

I still have mistakes. Videos that expire and fail to open. Or webpages that provide information, but they are out of date. So every year I re-join my lists to review them.

Often, rather than catching mistakes, I find better and improved ways to communicate. The user's journey is better for it. Sometimes I find the email is too long, so I clean it up. Sometimes I find something confusing, such that I am not sure what I meant, hahaha. So I add a video, picture, chart or animated GIF to help explain it. Sometimes I find an unnecessary step, so I take it out.

I also look for “dead ends” — places on my website where the user would likely skip out because there’s no more direction or anything else to do. If I find one, I add a call-to-action for the next best step.

If you haven’t audited your "maze" yet, do it. Subscribe to your own stuff. Become your own customer. Read that “thank you” email. Have a couple of friends on your team go through the process and tell you every moment that was strange or frustrating.

Take care of this now, and you’ll set yourself up for success in the future!