TW-Blog

“I do not sell, people buy. What I want is for them to Buy from Me. I must promote Me.” ― George McBride.

1. The ideal profile picture

Your profile picture is the first things that people will see. You do not want it to be blank. You want to make sure it's a good one.

Use a headshot instead of a full-body shot, and avoid using filters or effects on your photo. A good rule of thumb: you want people to be able to "look you in the eye".

On most sites you can also tweak how the photo appears by clicking on "edit" button under your picture, often it is a little pencil icon.

Read more about the Importance, Why's and What's of your Profile Picture

2. Identify the SEO keywords that make you visible

One of the main reasons you want to optimize your profile is for search engines. You want to be found when people search certain terms.

So, what are some relevant keywords or phrases that potential customers might type in when looking for someone like you?

First off make sure not to stuff any unnecessary words into this section; keep it short and sweet by listing out keywords that are relevant to your business or industry.

Some ideas for keywords to consider: your job title, the services you offer, your location, specific skills or abilities, or any other terms that are relevant to your business.

You can also use Google's AdWords Keyword Tool to get some more ideas for keywords. Just type in a keyword related to your business, and it'll generate a list of even more keywords that people might search for.

3. Enhance Your Profile Headline

Your headline is one of the most important things to optimize for SEO, as it's one of the first things people will see when looking at your profile.

You want to make sure that your headline includes some of the most important keywords that potential customers might search for, so they'll know right away that you're someone they should be checking in with!

The first part of your headline should be a few words that describe you and what you do. For example, if you're the owner of a marketing agency then try something like "SEO Agency Owner" or "Marketing Consultant."

This will entice people to click on your profile and learn more about what services you offer. Try adding the most important keyword(s) at the beginning so they show up in searches. You can also include them in job titles or descriptions beneath your photo too.

The second part of your headline is where you can add in any other keywords that are relevant to your business or industry but aren't quite as important as the original ones mentioned above. You could also use this section for a tagline if you want (a short sentence describing what services you offer).

As you can see, optimizing your headline is pretty simple, but definitely an important part of SEO strategy! Try testing out different variations and seeing which one gets the most clicks or views from potential customers in your industry.

4. Write a professional summary in your profile

A profile summary or description is a great place to include some of those keywords from your headline again.

This will be the first thing potential customers see after clicking on your name, so you'll want to make sure it describes who you are and what you do accurately!

The best way to think about writing a profile summary is as an ad for yourself. It is not an add for your service or product, it is an ad for YOU. Why YOU are competent in YOUR field.

You should aim for 100-150 words here (so roughly two short sentences). You can also use this space for including another tagline if desired too ("a trusted leader in digital marketing" could become "Marketing Expert").

5. Use a custom profile URL

If you want to make it even easier for people to find and connect with you, set up a custom URL for your profile.

This is where having personal hosting is very valuable.

Here is my FB custom URL: thaiearner.ws/OurCommunity

My I Love Thai Food custom URL: thaiearner.ws/OurThaiFoodCommunity

My Tangled Custom URL: www.servethailand.com/Tangled

This also is a great opportunity to promote your company or personal website – just make sure the link works!

Once you've set everything up, be sure to include your new custom URL where ever you want to promote your business such as on your business cards, in email signatures, etc. It'll make it super easy for potential customers or connections to find and connect with you online.