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George  McBride

SFI Team Leader

Automated Online Marketing

The Perfect Subject Line For a Cold Email


“Imagine you've just stumbled upon the most charming little gift shop in town. You pick out a thoughtful, one-of-a-kind gift, wrap it up with care, and send it off to a complete stranger, hoping they'll appreciate the gesture and be intrigued enough to start a conversation. In essence, that's what a cold email is!” ― Tjibby Marketing
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Cold Email Warms up Your Prospect

You know those clickbait headlines that make you roll your eyes but secretly get your interest? Well, crafting the perfect subject line for a cold email is like creating a clickbait headline that delivers on its promise. It should be catchy, engaging, and most importantly, make the recipient want to click and read more.

The subject line is your email's first impression, and we all know how important first impressions can be, especially when meeting new people (or potential business contacts). Here are a few tips to help you create a subject line that's too good to resist:

​Keep it short and sweet: Long subject lines can be overwhelming and may not display correctly on mobile devices. Aim for 5-7 words that pack a punch.

​Be specific and relevant: Let the recipient know why they should care about your email.
Address a problem they might have or mention something you have in common.

​Add a touch of intrigue: Spark curiosity by asking a thought-provoking question or using a surprising statistic or fact.

​Personalize it: Use the recipient's name or mention their company to make it clear that this email is meant for them.

Here are few examples of captivating subject lines that are designed to encourage recipients to open and read your cold email:

  • ​"Hey [Name], here's a tip to boost your website traffic by 30%!"
  • ​"Unlock the secret to doubling your [Company]'s sales in 3 months"
  • ​"[Name], curious about increasing your conversion rate?"
  • ​"The one strategy top marketers don't want you to know about"
  • ​"How [Your Company] helped [Similar Company] grow their revenue"
  • ​"Are you making these common marketing mistakes, [Name]?"
  • ​"Discover the future of [Industry] – don't get left behind!"
  • ​"Join the ranks of successful entrepreneurs – here's how"
  • ​"Our exclusive offer for [Company]: Let's grow together"
  • ​"[Name], want to know what sets our services apart?"

These subject lines are designed to be engaging, relevant, and personalized, ensuring that your email stands out in the recipient's inbox. Feel free to adapt these examples to suit your specific needs and industry, and don't be afraid to get creative! The goal is to catch the recipient's interest and encourage them to explore the valuable content within your email.

Keep in mind, your subject line is like the enticing aroma that lures people to a freshly baked batch of cookies. Make sure it's irresistible, and they'll be eager to see what sweet treats await them inside your email.

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