How to Split Test to Improve your Marketing Results

Yesterday I posted about Bridge Pages. In my example I included a Bridge. You can see it here. These three Sites have similar members and similar delivery methods. The results of a Split test will be very informative.

In that landing page there are three sites each the same in their layout. You get free Credits in all three. So, people join all three sites for the free credits. 

I assume, therefore,  that these three sites have very similar memberships. So if I send the same email to all three sites many of the members may see my email 3 times. That is okay, increases exposure. But it does not really help that much to mail people 3 times. So, since the membership is basically the same people this is what I do.

First the email I send to these 3 sites is designed to get people on to My Personal Email List (Learn More). Once on my list I can communicate with them repeatedly and I don’t need credits to do it.

Second, I use the three sites to “Split Test” my email promotions. I send the same email to all three sites, but I change the subject lines. And I see which Subject line does the best.

Example:

My Pomotion URL – https://www.servethailand.com/SFI/4Steps2Cash.html

My three Subject Lines:
Does your Cash Flow In or Out?
The most Important thing for Any Business is…
How I turned my List into an ATM

Then I go to each site and I can check the back office and see Which of the three subject lines gets the most opens. Which ever it is, I use that subject line in all my other solo ads.

I do the same thing with my Lead Magnets. I do Thai Food. Three lead magnets might be, Free package of Durian, A free Cookbook (PDF), a free specific recipe, or a free cooking Video.

Again I send the three or in this case four Lead Magnets out to this list and see which gets the best result. With these the best one was a single specific recipe. Interesting.

We need to let the market tell us what they want.

I suggest using these sites like that. Email me if you need more instruction.