Strong
Future
International
George McBride
SFI Team Leader

Why Send an Email Newsletter?
“Did you know that people who buy in response to an email spend
138% more then other sales channels?” ― Convince and Convert.

Are
you wondering how to send an email newsletter to boost sales? This can
help. Sending email newsletters is a great way to keep your customers
informed, stay in the front of your prospect’s mind, and build
your credibility across the board.
The key is to create a message in your TrafficWave Autoresponder
campaign and save it as a Stored (Held) Letter rather than as part of
your automated followup letters. Then Broadcast that letter out. You
can set the Date and time of your Broadcast.
Top 3 Reasons To Send Newsletters
1) Your Customers Are Busy
Like it or not, our customers aren’t spending all of their time
thinking about our company or brand. Sending out a newsletter keeps
your message in front of them and encourages them to think about you
more often than they would normally.
Tip: Send
them information that applies to their lives not just another sales
pitch. Your readers are more likely to start thinking of you as an
industry leader, not just another company trying to make a sale.
2) Newsletters Drive Sales
According to Convince & Convert: 44 percent of email subscribers
made at least one purchase based on a promotional email
(“newsletter”) they received. People who make purchases
marketed through emails spend 138% more than people who do not receive
emails. Sending email newsletters increases your sales opportunities
and your revenue levels.
3) Help Customers Trust You
People prefer to do business with companies they trust. One way to
build that trust is by providing relevant content in the form of a
newsletter. The type of content you send will depend on what your
business actually does.
Be sure you check the info graph above. Your letters should contain one
or more of those 5 things, Discounts, News, Education, Unique Content,
and/or Updates.
The key is to think like your customers and think about your customers.
What do they need? How can your business help them get it? Make your
newsletter about how you can help them.
Learning how to send an email newsletter can go a long way toward
helping your business grow. Some of the most effective newsletters we
have seen are sent specifically to help customers and prospects solve a
problem. As you build your relationship with your readers, your
newsletter effectiveness will continue to go up.

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